Free White Paper: Guide To The EU Cookie Law

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What All Marketers and Businesses Should Know About the EU Cookie Law // 7 Essential steps towards cookie compliancy’

As you already know I’ve just graduated with a BA (Hons) in Events Management and Marketing. I completed two thesis projects, both achieving distinction grades. Digital marketing was the focus for both. The topics were:

While gathering research on cookies, privacy and consumer behavior for the co-authored thesis ‘EU Cookie Law and the Impact On Digital Marketing (and online consumer behavior)’ a number of individuals and SME’s asked me to consult for a fee.  But why would I do that when the information is already out there for free? Hence I declined and advised where further information could be found.

Six months later and I am surprised at the number of websites that I have come across which appear not to be cookie compliant – yet. A quick Google search* revealed the majority of those found yet to be cookie compliant fall within the bracket of “SME’s and individuals who provide a service and use a website to connect/market what they do”. The finding was the catalyst for the creation of this FREE download White Paper entitled ‘What All Marketers and Businesses Should Know About the EU Cookie Law // 7 Essential steps towards cookie compliancy’

It should be noted that working towards compliance could be a lengthy process depending on the size of the task. However, whatever the size of the task, steps towards cookie compliance should never be rushed. There is no ‘one-size-fits-all’. See what works for you.

Through the research conducted for the co-authored thesis project ‘EU Cookie Law and the Impact On Digital Marketing’, arguments both for and against the change in regulation were presented. Regardless of our findings, fact is, the law is live. Further the ICO has now placed a call–to–action button on it’s website so consumers can report cookie abuse concerns. A report detailing findings will be published by the ICO in due course, just wish this was available before we completed our project, eh Tina.

Read about the benefits of implementing a EU cookie law compliancy solution by downloading your copy of the FREE article, ‘What All Marketers and Businesses Should Know About the EU Cookie Law // 7 Essential steps towards cookie compliancy’. Feel free to forward this on to your network.

*A random sample of 50 websites across all sectors.

Download your FREE White Paper EU Cookie Law Compliancy Guide

 

Before you go: I need your help in keeping webpages & documents up to date. If you have new information on any of the articles published on the website that you would like me to include via page updates, get in touch. I’m also up for receiving suggestions on topics I should consider. If you need any advice get in contact and I will try to help. If I can’t I will refer you to where you maybe better placed.

Your invited to connect with George and see if she is right for your business.

 

The Secret History of Our Streets

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Did you manage to catch The Secret History of Our Streets? This great program got me thinking about the power of storytelling.

The Secret History of Our Streets was a six part series on BBC2, produced in conjunction with the Open University. The Secret History of Our Streets dealt with heart-warming stories of times gone by while confronting gritty issues such as slum clearances and communities fighting for survival against the tides of change.

The series told the story of the social history of six archetypical London streets since Charles Booths survey of 1886. From Deptford to Caledonian Road, Kings Cross to Shoreditch and more viewers were given a unique insight into the lives of the characters that make up the communities.

My career started in and around Shoreditch. I often used to visit the offices of Somethin’ Else once situated on Old Nichol Street, Shoreditch. I often walked through the estate surrounding Arnold Circus which featured in The Secret History of Our Streets (see picture). I would describe it as an area that breathes history, frozen in time. I had a faint idea that matchstick girls and extended families living in one room once populated the area. I was always fascinated and compelled to find out more. I never did.

I love heritage. I love the stories that create heritage. Sometimes as a tourist you walk the streets. You admire the buildings and imagine the thousands of people who came before you and took the steps that you yourself take. You close your eyes and can almost hear the layers of whispered conversations from past eras. You want to eavesdrop on the stories that make the streets where you live what they are today. That’s why I love London. It’s the melting pot of old and new in every sense.

Marketing London: The Magic and Power of Real Stories

  • What was it that gave the series such a winning formula?
  • How did the series manage to engage and strike a chord with so many?

It was the touching, thought provoking and eye opening stories. The producers allowed the people who live on the streets that featured in The Secret History of Our Streets to tell their stories in their own way. This is what gave The Secret History of Our Streets such power. They are stories that we can relate to…

The Secret History of Our Streets came across as a charming and well-researched series. I for one have certainly been inspired to make the effort to visit The Prince Pub run by Eileen Christie that featured in The Secret History of Our Streets very soon and soak up the community spirit. I’m gutted that its come to an end. If you missed you still have time to catch up.

So the question now… what are you waiting for go and explore your neighbourhood. Don’t forget to look up and marvel all that is around you. You never know, you may discover something new.

Your invited to connect with George and see if she is right for your business.