Free White Paper: Guide To The EU Cookie Law

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What All Marketers and Businesses Should Know About the EU Cookie Law // 7 Essential steps towards cookie compliancy’

As you already know I’ve just graduated with a BA (Hons) in Events Management and Marketing. I completed two thesis projects, both achieving distinction grades. Digital marketing was the focus for both. The topics were:

While gathering research on cookies, privacy and consumer behavior for the co-authored thesis ‘EU Cookie Law and the Impact On Digital Marketing (and online consumer behavior)’ a number of individuals and SME’s asked me to consult for a fee.  But why would I do that when the information is already out there for free? Hence I declined and advised where further information could be found.

Six months later and I am surprised at the number of websites that I have come across which appear not to be cookie compliant – yet. A quick Google search* revealed the majority of those found yet to be cookie compliant fall within the bracket of “SME’s and individuals who provide a service and use a website to connect/market what they do”. The finding was the catalyst for the creation of this FREE download White Paper entitled ‘What All Marketers and Businesses Should Know About the EU Cookie Law // 7 Essential steps towards cookie compliancy’

It should be noted that working towards compliance could be a lengthy process depending on the size of the task. However, whatever the size of the task, steps towards cookie compliance should never be rushed. There is no ‘one-size-fits-all’. See what works for you.

Through the research conducted for the co-authored thesis project ‘EU Cookie Law and the Impact On Digital Marketing’, arguments both for and against the change in regulation were presented. Regardless of our findings, fact is, the law is live. Further the ICO has now placed a call–to–action button on it’s website so consumers can report cookie abuse concerns. A report detailing findings will be published by the ICO in due course, just wish this was available before we completed our project, eh Tina.

Read about the benefits of implementing a EU cookie law compliancy solution by downloading your copy of the FREE article, ‘What All Marketers and Businesses Should Know About the EU Cookie Law // 7 Essential steps towards cookie compliancy’. Feel free to forward this on to your network.

*A random sample of 50 websites across all sectors.

Download your FREE White Paper EU Cookie Law Compliancy Guide

 

Before you go: I need your help in keeping webpages & documents up to date. If you have new information on any of the articles published on the website that you would like me to include via page updates, get in touch. I’m also up for receiving suggestions on topics I should consider. If you need any advice get in contact and I will try to help. If I can’t I will refer you to where you maybe better placed.

Your invited to connect with George and see if she is right for your business.

 

George – Marketing // Events // PR & Communications

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Bringing My CV to Life in a 2.0 World

Hi, I’m George. A marketer experienced in PR & communications, events & project management, promotion and digital marketing. I’m currently based in London and have a passion for colour.  This website has been set up to give you insight in to my skills, character and ability. Though I’m not a web designer, this website has been lovingly crafted by me to help bring my CV to life in a 2.0 world.

I’m  passionate about learning and building on my experience and abilities. As such I thought it would be a good idea to share the knowledge that I acquire in the hope that it helps those about to enter or already established in their marketing profession.

Use the navigation menu to explore the site, the ‘About Me’ page is a good place to start.

Check out my blog and find:

  • Fast digest format of the latest cutting edge marketing news and general marketing related musing aimed at marketing students and business.
  • A heads up on the best websites to help marketers and business at any level.
  • Recommended things to do and general experience based musing for tourists and those looking for their next R and R experience.
  • Musing centered around my passion for colour.

 Your invited to connect with George and see if she is right for your business.