‘What All Marketers and Businesses Should Know About the EU Cookie Law // 7 Essential steps towards cookie compliancy’
As you already know I’ve just graduated with a BA (Hons) in Events Management and Marketing. I completed two thesis projects, both achieving distinction grades. Digital marketing was the focus for both. The topics were:
- How Can a Trade Association Use Relationship Marketing and Social Media To Encourage Membership Uptake
- ‘EU Cookie Law and the Impact On Digital Marketing (and online consumer behavior)’ by George B and Tina Tubbesing
While gathering research on cookies, privacy and consumer behavior for the co-authored thesis ‘EU Cookie Law and the Impact On Digital Marketing (and online consumer behavior)’ a number of individuals and SME’s asked me to consult for a fee. But why would I do that when the information is already out there for free? Hence I declined and advised where further information could be found.
Six months later and I am surprised at the number of websites that I have come across which appear not to be cookie compliant – yet. A quick Google search* revealed the majority of those found yet to be cookie compliant fall within the bracket of “SME’s and individuals who provide a service and use a website to connect/market what they do”. The finding was the catalyst for the creation of this FREE download White Paper entitled ‘What All Marketers and Businesses Should Know About the EU Cookie Law // 7 Essential steps towards cookie compliancy’
It should be noted that working towards compliance could be a lengthy process depending on the size of the task. However, whatever the size of the task, steps towards cookie compliance should never be rushed. There is no ‘one-size-fits-all’. See what works for you.
Through the research conducted for the co-authored thesis project ‘EU Cookie Law and the Impact On Digital Marketing’, arguments both for and against the change in regulation were presented. Regardless of our findings, fact is, the law is live. Further the ICO has now placed a call–to–action button on it’s website so consumers can report cookie abuse concerns. A report detailing findings will be published by the ICO in due course, just wish this was available before we completed our project, eh Tina.
Read about the benefits of implementing a EU cookie law compliancy solution by downloading your copy of the FREE article, ‘What All Marketers and Businesses Should Know About the EU Cookie Law // 7 Essential steps towards cookie compliancy’. Feel free to forward this on to your network.
*A random sample of 50 websites across all sectors.
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